Greenwashing risk & board accountability, protect credibility and reduce exposure
We help boards and executive teams reduce greenwashing risk by tightening governance, evidence and sign-off, so sustainability claims stand up to scrutiny from customers, regulators and investors.
Practical governance support for directors, executives and communications teams.
Where greenwashing risk comes from
Claims without evidence
- Ambitious statements with no clear data trail
- Missing baselines, boundaries or methodology
Inconsistent or fragmented reporting
- Different numbers across decks, website and reports
- No control environment or documented assumptions
Weak governance and sign-off
- Unclear ownership and approvals
- Marketing or comms moving faster than operations
What boards should put in place
Claims governance
- Clear claim categories (must/should/can)
- Evidence rules and required documentation
Controls & accountability
- Owners for key metrics and disclosures
- Board reporting cadence and decision records
Training & safe language
- Guidance for sales, marketing and executives
- Practical do/don't examples
Monitoring & improvement
- Regular claims review and updates
- Track corrective actions and emerging risks
How we help reduce greenwashing risk
We focus on governance and evidence, then embed the capability so your team can maintain it.
Claims & evidence review
Identify high-risk claims, gaps and quick fixes.
Board governance framework
Build practical sign-off, controls and escalation pathways.
Disclosure alignment
Keep claims, data and reporting consistent across channels.
Fractional CSO leadership
Provide senior oversight and embed accountability over time.