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Discover why sustainability matters for your business and the foundations of the Triple C Framework.
Endorsed by Industry Leaders
What sustainability and government leaders say about the book
"I wish Lee had written this book 25 years ago, it would have saved us a lot of wasted effort."
"Simplifies decades of sustainability knowledge into an accessible guide."
"A practical roadmap for any business wanting to make sustainability a reality, not just a buzzword."
What's Inside
Practical frameworks, real examples, and actionable strategies
The Triple C Framework
A proven methodology for sustainable transformation
Materiality Assessments
Focus on what matters most to your stakeholders
Avoid Greenwashing
Build credible, authentic sustainability programs
Measurable Goals
Set and track meaningful sustainability targets
Board-Level Buy-In
Get executive support for your ESG agenda
Continuous Improvement
Maintain relevance through ongoing adaptation
What Readers Are Saying
129+ verified reviews on Amazon
"A game-changer. Packed with practical advice and real-world examples that make the whole 'going green' thing feel achievable, not overwhelming."
"The Triple C Framework is simple, but it just makes sense. What really resonated with me were the real-life examples and Lee's own experiences."
"Lee has an art of making complex topics understandable and accessible. Enormously useful for emphasizing how to overcome challenges and get things done."
"This isn't just another book that talks about sustainability; it's a comprehensive guide packed with tools you can use to make it happen."
"A must-read for business leaders serious about incorporating sustainability. Balances expert knowledge with accessible, real-world examples."
"If you've struggled with dense theoretical commentary on the topic, then read this! Breaks it all down into practical strategies that actually make sense."