About the Client
Terra Nova Expeditions is a purpose-driven adventure operator offering educational and tourism experiences across Antarctica and the Southern Ocean. With a commitment to responsible exploration, Terra Nova delivers high-impact journeys designed for students, educators, and conscious travellers who want to engage deeply with one of the planet's most fragile ecosystems.
The Challenge
Operating in one of the world's most pristine environments, Terra Nova needed a clear and credible sustainability strategy that matched the scale of its ambition, and its responsibility. The company also aimed to formalise an onboard sustainability education program for guests and students, further strengthening its role as a leader in ethical, science-informed expedition tourism.
Our Approach
As Fractional Chief Sustainability Officer, ESG Strategy has partnered with Terra Nova to ensure sustainability is integrated across every layer of strategy, governance, and guest experience. Our work includes designing a robust sustainability strategy aligned with Antarctic environmental protocols and global best practice; providing governance and risk oversight to meet international standards and stakeholder expectations; creating an onboard sustainability education program tailored for both adult travellers and school groups; supporting operational decisions around environmental impact, partnerships, and low-carbon planning; and assisting with brand positioning as a leader in sustainable polar tourism. Importantly, Lee Stewart, CEO of ESG Strategy, will also serve as Co-Expedition Leader for Terra Nova's upcoming December 2026 Antarctic voyage, ensuring that sustainability is not just planned but lived in the field.
Results
- Sustainability strategy embedded into company operations and expedition planning
- Development underway for an education program focused on climate science, conservation, and action
- Strengthened governance and alignment with international environmental protocols
- Clear sustainability positioning integrated into marketing and guest communications
- Leadership role confirmed for ESG Strategy in future expeditions
"Sustainability isn't just a compliance box for Terra Nova, it's the core of how we operate. ESG Strategy is helping us walk the talk in one of the most fragile environments on Earth."