Sydney Book Launch: How to Build Sustainability into Your Business Strategy

The evening was a celebration of practical sustainability leadership, and proof that Australian businesses are hungry for actionable guidance on ESG.

More than 100 copies sold on the night. The energy was incredible.

A Book Born from 20+ Years in the Trenches

How to Build Sustainability into Your Business Strategy isn't academic theory or a greenwashing playbook.

It's a practical, board-ready guide built on two decades of helping businesses, from family-owned SMEs to billion-dollar multinationals, embed sustainability in ways that stick. The book tackles everything from strategy to director accountability.

The book answers the questions I hear most often:

• How do we start when everything feels overwhelming?
• How do we get board and executive buy-in?
• How do we embed sustainability into operations, not just reporting?
• How do we make this commercially relevant, not just a compliance exercise?
• How do we build capability so we're not dependent on consultants forever?

The answer: The Triple C Framework, Confidence, Commitment, Consistency.

What's Inside the Book

The book is structured around the Triple C Framework, with practical tools, case studies, and templates throughout.

Case Studies Throughout

Real examples from:

• Manufacturing – energy efficiency, waste reduction, supply chain
• Services – governance, reporting, stakeholder engagement
• Logistics – fleet decarbonisation, route optimisation
• Retail – circular economy, ethical sourcing, transparency
• Hospitality – Pacific sustainability integration

Every case study includes specific outcomes, timelines, and lessons learned.

What Readers Are Saying

250+ five-star reviews | 4.8-star rating on Amazon

Award-Winning Recognition

Since launch, How to Build Sustainability into Your Business Strategy has received:

The Sydney Launch: A Night to Remember

Over 120 attendees packed the Union Hotel in Sydney for an evening of book signing and networking, insights into the Triple C Framework, Q&A on ESG implementation challenges, and conversations with fellow sustainability leaders.

The room was filled with:

• CEOs and business owners navigating ESG for the first time
• Sustainability managers seeking frameworks and tools
• Board directors upskilling on climate risk and disclosure
• Consultants and advisors looking for practical resources
• Industry colleagues and long-time supporters

The conversations continued long after the formal program ended.

The Mission: 1,000 New Sustainability Leaders by 2028

The book is part of a larger mission: Develop 1,000 new sustainability leaders by 2028.

This includes:

• Book readers who implement the Triple C Framework
• Clients who build internal capability through Fractional CSO engagements
• Board directors and executives who upskill through workshops
• Sustainability managers and coordinators who gain confidence and tools
• Climate Reality Leaders and mentees
• Pro bono work in the Pacific building local capability

The goal isn't just to help businesses, it's to build a movement of leaders who can drive systemic change.

Thank You to Everyone Who Attended

To the 120+ business leaders, colleagues, friends, and supporters who joined us at the Union Hotel: thank you.

Your questions, insights, and energy made the evening unforgettable. Your commitment to building more sustainable, resilient businesses gives me hope for the future.

Let's keep the conversation going. Let's build 1,000 new sustainability leaders together.